Quality foods grown with precious time and resources are thrown away because these foods do not look PERFECT to the buyer. A third of farmed fruits and good vegetables never reaches supermarket shelves because its misshaped or wrong size according to new research. Though billions of people starve everyday, these foods are not donated to people as Olio App does helping save good foods. It is a sad thing that a mere aesthetic shape of a nutritious food is thrown while people including children die from starvation. It is necessary to stop using these foods, provided by Almighty God to feed all the people as weapon of power to deny feeding people or those who can it turn into cooked food for the homeless. This is gone on for far too long as tonnes of perfect food is buried everyday but the human beings die from starvation. This is an issue can help save farmers from bankruptcy as their crops are wasted. No matter how perfect a food crop is, it is cut to shape or mashed depending on the recipe. Often finished food product served looks beautiful regardless of the shape before cooking. Food waste must stop because even hard-working people cannot afford expensive ingredients in the supermarkets anymore. Setting up a department for lower incomes to buy is frowned upon because of fear it might undercut profit margins if cheaper food is sold alongside “perfect glamourised” shapes selected in name of customers. It is argued customers “prefer” the perfect fruits and vegetables shapes only. But a lot of ordinary people struggling to feed their families do not mind the shape of an ingredient. Cooking foods or eating a misshaped fruit does not affect people in any way. It is unacceptable excuse so volunteers can organise the distribution to people listed to buy vegetable boxes regularly or receive it as the donations to homeless Charities to cook. There is more than enough food to feed all the people living on earth but this sort of actions deprives billions of food globally each day. It does not make any sense to throw good away because of its shape. .A University of Edinburgh study found more than 50 million tonnes of fruit and vegetables grown across Europe were discarded each year. This was in part because they did not “meet consumers’ expectations” of how they should look. The study was published in the Journal of Cleaner Production. It examined food loss and waste in European Economic Area and examined how much food was discarded each year before it reached the point of being sold. The researchers attributed losses to strict government regulations, supermarket high standard as well as customer expectations of how produce should look. They found that the farmers contracted to supermarkets typically grew more food than obliged to supply, to allow for a proportion that would not be deemed fit to sell. The researchers suggested that greater awareness among consumer movement towards shopping encourage the sale of more ugly vegetables. Stephen Porter, of the University of Edinburgh’s School of GeoSciences, said: “Encouraging people to be less picky about how their fruit and vegetables look could go a long way to cutting waste, reducing the impact of food production on the climate, and easing the food supply chain.” In recent times, UK supermarkets are making more space for increasing amounts of less-than-perfect produce. Last year, Sainsbury’s campaign encourages use of blemished bananas, while Morrisons introduced a new “wonky” range that included avocados. Others, including Waitrose, Tesco and Asda, branched out into selling misshapen fresh items. A lot of unemployed people can organise sale of cheaper food produce schemes to help solve food waste. Billions of people starve everyday even in these advanced countries in Europe but food is thrown away everyday. The golden rule is to be each other’s keeper so feel good helping others and saving food from wastage.
Supermarkets step up wonky fruit and veg push