The research is published in the journal Infant Behaviour and Development. The conflict of interest of the toy companies advertising children playing with many latest toys makes parents feel obliged to buy them for the children not to feel left out. Children display their toys online on social media to compare with each other including the addictive games that stop children learning, doing homework assignments later in college, university or focus at work. Lack attention span or focus from childhood affects the adults today unable concentrate for few hours to complete tasks at hand. Christmas is around and parents must not let a child manipulate them emotionally to buy a toy without teaching them first value of essential basic reading at level. Children can get a few educational toy to reward them to do exceptionally well in a field of academic achievement at school. The development steared towards a specific direction of any future career requires relevant toys to influence natural gifts, talents and abilities. Otherwise parents unintentionally make children victim of success by their ability to buy too many toys they can afford. Just because it is possible to buy things seen on the TV in adverts does not mean it enhances their specific development. Parent knows the children best, whether they are trained experts or not must help child learn not to depend only on school to learn. Early learning through practical play is now rapidly eroded by virtual reality keep children cocooned online. So important to carefully reflect before Christmas on piling up toys to “prove” your “love” of your children to the world overloading them with too many toys. Experience shows most children are just so happy playing with the box, not expensive toys boosting their parents ego. Millennium children are suffering from the lack of a social understanding or interaction due to isolated attachment to toys valued as more precious than engaging with each other. Time consumed worrying about their toy possessions makes them miss out on appreciating fellow human being as adults due to learned behaviour. The competition among children, teenagers over toys leads further to threats of the perceived anger of friends loving them only for their material possessions. The toys must not take over to babysit their children without adult supervision and input. One of the best ways to bond with children is play with them sometimes to help them value the adults in their lives.